This is a small collection of work I did while at Mussila. It’s a startup company that makes teaching material for young children in the form of apps. The company had a certain visual identity when I started but we were slowly updating it. That included giving the mascot a makeover. We also launched a new app called WordPlay in 2022.
My main responsibilities were working with the marketing team and collaborating on the visual style of WordPlay with the art director. I was given a lot of freedom with the visual style since we were such a small team. Working with both the classical style of our app Music and our new app WordPlay was a fun challenge as I developed the style of the mascot and the kids in WordPlay to be similar to the original style but a bit more simple to work with.
A PowerPoint slide, part of the pitch deck
Appstore Banner.
With the new game WordPlay came a new set of kids to interact with like with the predecessor, Music.
The original Music kids.
Alternative outfits I made for them
The WordPlay kids.
The Music kids in the WordPlay style.
Backgrounds for the newest songs
Some of the images above the Mussila blog articles.
Probably the biggest task was when Mussila had a booth at Bett in 2022. We were both promoting Music and premiering WordPlay and I made a mash of the two games that I think blended well together.
The convention was very busy but I did manage to take a picture of it.
Online ad for Mussila WordPlay
Collection of ads made for various website and social media.
