Branding and slides done for the Reykjavík Game Summit.

The first Icelandic industry-professional game conference launched in November 2025 and sold out two weeks in advance, welcoming over 100 attendees. The strong response is already leading to a search for a larger venue for the next one.

The one-day program brought together independent game designers and speakers from Arrowhead Game Studios, CCP, Epic Games, and Housemarque, positioning the event firmly within the international games industry.

The visual identity is rooted in the feeling of familiar game elements — in this case a subtle hint at the ESRB Ratings. The design also allows itself to be versatile in different media and doesn’t need a lot of different variations to work. The pattern is inspired by neural networks, reflecting the exchange of ideas, shared knowledge, and the many paths taken within the industry.

To support the tone of a serious professional conference, the palette centers on blue and green, with a restrained red accent for contrast. The typographic system uses Tanker Regular and Aleo Regular is used with general text.