Visual identity for a song writing contest I’ve worked with since 2024. Commissioned by Icelandic Ministry of Culture and Business Affairs, and Art for All.
Málæði is an annual national song writing competition for teens ages 14-16.
When designing this I was inspired by the designs I felt drawn to as a teen in the early 2000’s.
The client wasn’t originally convinced by the pitch. Until they showed the designs to our main demographic: teens. They loved it! They thought it looked interesting, different and cool.
“Krumla a.k.a. Sandra Rós was asked to design a logo and a framework for promotional materials for a project for young people. She immediately understood the project and it became clear when the first ideas were presented to the target group that she had hit the mark. It was good to communicate with Sandra and I have recommended her since and that client was very satisfied with her work. Highly recommend her.”
— Harpa Rut Hilmarsdóttir (Project Manager for Málæði)
Big Ideas, Real Impact
The contest is televised by RÚV each year. The most famous singers and songwriters in the country would mentor the young talents and then perform their songs.