branding and graphic design made for a vegan family style restaurant and kitchen selling ready made meals in stores. They wanted a youthful, colorful and versatile design.
The logo was hand drawn by me. The owner was very into the color purple so I tried to work around that to still give the impression of a fresh, vegan place. I think the lime was a good choice to compliment the color palette. The logo and pattern are suppose to resemble Y2K graphic style. Our clients were people with families and around middle age and up, so we wanted something that felt nostalgic to them but also stood out and looked cool to younger generations.
The menus. Each of them has the same color palette and fonts but set up differently. Except for the main menu (the green one), all of the menus had an Icelandic and English side.
While still developing the branding and test running the products that were going to be sold, I designed a few simple stickers that would be placed on the products. That way it was cheap, cohesive and easy.
Wraps that were sold in stores.
Cheesecake with strawberry sauce package label
A mockup of the sauce label.
Rejected idea for the more permanent product design. Pasta salad with "ghicken" and Mexican "ghicken" soup.
The sign outside the restaurant.
Two flyers that I designed.